Here are a few business practices that drug dealers do well:
1. Offer a free sample. Let your customers try your product. Soon, they'll be hooked and coming back, begging for more.
2. Understand that they're selling an experience, not a thing. People buy happiness, peace of mind, relief, or, in the case of drugs, possibly numbness.
3. Upsell. It's the concept that if buyers get in on a low-price product, like it, and trust you, then they'll be willing to buy something more expensive.
4. Know that it's cheaper to retain current clients than to get new ones. Once a customer buys from you once, it's more likely that she'll buy again, rather than getting a cold prospect to buy that first time.
5. Client care. In drug dealer terms, think, "Hey, I just got this new s*** and I thought of you, man." Customers stay hooked when they feel they're being taken care of.
6. The product sells itself. You have to start with a great product.
7. Asking for referrals (and possibily give a referral commission). Create a customer appreciation program, and they'll sell for you.
Other than the drug part, which of these business practices can YOU implement?