You have a business to run, bills to pay, a team to manage, services to deliver, new products and programs to create.... and that doesn't include all the writing tasks you *should* do:
- A newsletter
- Blog posts
- Status updates on social media sites
- Marketing copy
- Web copy
- Your bio
- Speaker or one-sheet
- Chapter of a collaborative book
- Your own book
- Self-study program materials
- Compelling and juicy anything
Face it. You're writing (or should be writing) ALL THE TIME. Content is king in this online world, and that's how you're going to show that you are the credible expert in your area.
But you get stuck.
You don't want to write.
The words don't seem to come easily to you.
You don't have the time.
And so you don't write.
Part of the problem is that you're not writing from your soul. Because that is WAY too scary. Write from your soul? Heck no!!!!
Someone might snigger.
Someone might be offended.
Someone might leave.
Someone might not choose to buy.
Someone might not like you.
On the other hand, if you were to write from your soul...
Someone might not be able to get enough of what you have to say.
Someone might send your blog or newsletter to someone else.
Someone might Tweet about your article.
Someone might want to work with you.
Someone might tell you that your words touched her profoundly.
Someone might support you.
Someone who was about to leave might decide to stay.
What are you giving up if you don't write from your soul? First of all, you're giving up you. More importantly, though, you're giving up your chance to truly connect with the person reading your words. You have something to offer the world (otherwise, why are you even doing what you're doing?). Get it out there! Your soul wants you to!
What I can tell you is that when you write from your soul, the message is authentic, true, and maybe even intense. It's compelling to those who read your message. They're connected by an energy string that you don't even see, but it's there. That's the power of writing from your soul... to create a connection between you and someone else.
And only writing from your soul can create that connection.