As I've been struggling with the concept behind the antagonist of my newest short story, I realized that I was asking the wrong questions. Once I asked the right questions, things just fell into place.
I felt like Detective Spooner in I, Robot, when Dr. Lanning's holograph tells him, "THAT, Detective Spooner, is the right question."
Once you ask that right question, the answers just seem to fall into place. I've had that experience with writing fiction as well as helping my clients write sales copy for a new program. What is the question we should be asking? What does our audience need to hear? What is the question?
Another movie reference, this time from the first Matrix....
Trinity: Please just listen. I know why you're here, Neo. I know what you've been doing. I know why you hardly sleep, why you live alone, and why night after night you sit at your computer. You're looking for him. I know, because I was once looking for the same thing. And when he found me, he told me I wasn't really looking for him. I was looking for an answer. It's the question that drives us, Neo. It's the question that brought you here. You know the question just as I did.
Neo: What is the Matrix?
It's the question that drives us, not the answer.