I watched Bedknobs and Broomsticks last weekend. I was recovering from a cold, couldn't work anymore, and the number of movies on my DVR that I haven't watched was starting to stress me out. (You don't get much more anal than I. Hence, why I went back and changed "than me" to "than I" when Miss Stacy Brice called me out on it.)
It was cute, although at times a little slow (sorry, Antonette). One thing caught my eye, though. Miss Price (played by a very lovely Angela Lansbury) has sent off for witch lessons from a witch correspondence school. She's found out by the three orphan children staying with her, and so she has to come up with something to keep their silence. (She's a good witch, she is.)
She mentions a special traveling spell she got as a bonus for signing up for the witch correspondence course. The children happily agree, and she imbues a bedknob with the traveling spell, paving the way for traveling beds throughout the movie.
I was struck by that. Even a Disney movie (and I don't know if the original 1943 book describes this marketing technique) can teach a thing or two about marketing.
Get the prospective buyer to commit by offering a bonus! Whether that's some freebie book, Ginsu steak knives, chocolates or a traveling spell. Upsell! But wait! There's more!
I know that last sounds like I hate upsells. I don't; they're a smart marketing tool. I just think it's funny that they're everywhere I turn.
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