Missing a Necessary Preposition, or Maybe It's a German Thing

I did some Christmas shopping last week, and of course sales abounded.  I found myself scratching my head so much at the one sale sign that I did have to whip out my phone and take a picture.

Pay 6 Get 8?  Shouldn't it be Pay for 6 Get 8?  (I won't even mention the lack of a conjunction or punctuation.)

My friend Tammy (who surreptitiously walked away as I was snapping the pic) thought it might have something to do with the German language (Riedel is an Austrian company).

Could be, I shrugged.

But then, in another part of the same store was this sign.  Buy 6 Get 8 makes much more sense!  (And note the little dot in between.)

Same company, same sale, different wording. 

There is something to be said for consistency.

Comments

[Stacy]

Two words: Split testing

Or, it could be inconsistency ;)