As I'm sure you can guess, I'm all for writing well (isn't my tagline "Write well because writing poorly gets you nowhere"?), but I never know if it's just other writers or would-be writers that would agree with me.
Imagine how pleased I was when I saw Tom Asacker's post on using metaphors in business. Metaphors are a literary device, and I'm so happy to see them being referenced in an everday piece about business.
According to Tom, businesses typically use one or two metaphors for business: sports or war. However, business is not war, and it's not sport. Using ineffective or just downright incorrect language affects your thinking and how you act. So, if business is war, then what is the customer? Casualty? Enemy? Even if the customer is an ally, that metaphor of war doesn't serve the company, or the customer, very well. Read Tom's post about how businesses should work to attract customers by being tuned into their target market's preferences - not using outmoded metaphors.
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